Business Intelligence Case Study

E-Commerce Sales Analytics

A high-performance Power BI environment built on 10,000+ transaction records. Designed to unify executive KPIs, regional sales distribution, and customer segmentation into one actionable interface.

Power BI DAX Power Query
Executive Summary

Data Architecture

The project utilizes a Star Schema model to ensure optimal query performance. Raw data was cleaned and transformed using Power Query, while business logic was embedded via DAX measures to calculate real-time profitability.

10k+

Records

32%

West Revenue

Cleaned with Power Query

Normalization and type-casting of 10,000+ Superstore records.

Version Controlled

Full documentation and transformation steps stored on GitHub.

Full Dashboard Preview

Executive
Product
Customer
Regional