Distributed Social Media Intelligence Platform

A unified, AI-powered analytics platform integrating data from social media and news sources in real time. Enabling holistic brand performance analysis, proactive crisis detection, and data-driven communication strategies.

ETL Pipeline GitHub API Real-time Analytics BigData Processing Crisis Detection

The Problem We Solved

01

Track Brand Presence

  • • Monitor trends & news
  • • Cover multiple platforms
  • • Track economic developments
02

System Gap

  • • No unified system
  • • Missing real-time collection
  • • Fragmented sources
03

Analysis Challenges

  • • Limited propagation analysis
  • • Slow trend detection
  • • Reduced effectiveness

Core Objectives

Unified Platform: Integrate social media & news data in real time
Holistic View: Brand performance across multiple platforms
Proactive Management: Early detection of trends & crises

Business Impact

Audience Segmentation: Targeted marketing & PR campaigns
Automation: Data collection, aggregation, & analysis
Data-Driven Decisions: Actionable insights for leadership

Project Phases & Deliverables

1

Investigation

Research & planning phase

  • Define Goals: Overall platform objectives & success criteria
  • Research Sources: Reddit, Telegram, Discord, GitHub
  • Map Capabilities: Align platform features to needs
  • Research Output: Academic paper on media intelligence
2

Development

Design, prototype & build pipelines

  • Design ETL: Data pipelines & application architecture
  • Implement Pipelines: High-volume data ingestion
  • Infrastructure: Integrate BigData4Biz platform
  • Deployment: Docker & CI/CD pipelines
3

Data & Analysis

Quality assurance & enrichment

  • Validate Quality: Data accuracy & completeness checks
  • Enrichment: Metadata & segmentation
  • AI Integration: Chat prompt engineering
  • Analytics Ready: Prepare for insights generation
4

Project Closing

Delivery & handoff

  • Documentation: Complete technical & user guides
  • Presentation: Results & achievements to stakeholders
  • Knowledge Transfer: Team training & support
  • Operations: Transition to prod support

Tools, Platforms & Environment

Management Tools

  • Project Plan (PID)
  • Gantt Charts
  • Documentation

Development Stack

  • Docker
  • BigData4Biz
  • Python
  • GitLab

Communication

  • WhatsApp
  • Discord
  • Jitsi Video

Technical Challenges

GitHub API Pagination

Limited to 100 results per page with incomplete historical coverage

→ Recursive loop extracts complete dataset

Mixed Responses

Issues mixed with pull requests in API responses

→ Key-based filter isolates pure issues

Encoding Errors

Emoji & special characters cause parsing failures

→ UTF-8 normalization enforced on all writes

Features & Outcomes

Recursive Pagination

Complete historical data extraction across all pages

Issue Filtering

Pure issue data separated from pull request noise

Normalization Layer

Structured documents optimized for LLM processing

Key Outcomes & Impact

100%

Complete Coverage of historical GitHub issues

High-Volume Ingestion without pagination limits

Analytics Ready structured data for AI

System Diagrams & Pipelines

System Architecture

GitHub System Design

Complete platform architecture showing data sources, ingestion pipelines, and analytics layers

GitHub Data Flow

GitHub Data Flow

GitHub API extraction, filtering, normalization, and analytics pipeline flow

DevOps & CI/CD Pipeline

GitHub DevOps Pipeline

Automated deployment, testing, and infrastructure management pipeline

Skills Demonstrated

GitHub Module

ETL Design API Integration Data Normalization UTF-8 Handling Recursive Pagination Error Handling Structured Validation Analytics Engineering

Platform Architecture

BigData4Biz Docker Python GitLab CI/CD System Design Data Pipeline Real-time Analytics AI Integration

Interested in learning more?

This GitHub ingestion module is just one component of the broader Distributed Social Media Intelligence Platform, engineered for real-time insights, crisis detection, and data-driven communication strategies.

Note: Source code is not publicly available, as this work was part of a university project in collaboration with Dibuco Company.

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